Why We Do This

About SafeKeeping


SafeKeeping's mission is to help our senior care accounts improve family interactions and create better customer experiences with our How's Mom software.


Why SafeKeeping?

From a Long-Term POA

I spent many months driving 2 hours back and forth to my mother's care center just to keep tabs on her vitals and get basic updates.  I often arranged my visits to time a meeting with the right doctor, to ask the right question, and to get info about medications and upcoming appointments.

I lived the difficulties and felt the stress present at both the facility and family ends of these communications.  Luckily, I stumbled upon Matt Prasek - who was implementing SafeKeeping at my mother’s facility.

In short order, I experienced first-hand the benefits of the platform, and signed on to help Matt build our company beyond its Indiana roots.


Doug Wilcox, CEO

Why SafeKeeping?

A Grandson's Experience

My grandfather suffered a serious injury while I was in college, and I spent countless hours at his nursing home, working with his caregivers.  As a student I felt bad constantly badgering facility staff for updates and more information.

I'm always looking for a "better way" and started researching senior care communication tools for my entrepreneurship class.  My senior project was named Best New Venture at Ball State, and I started SafeKeeping shortly thereafter.

Since much of what I sought to do didn't exist, we've had to open many doors to create the platform you can experience today. Its been a rewarding effort to bring connections to families living what I went through.


Matt Prasek, CPO


Why SafeKeeping?

Making Connections

Doug and I had worked together many, many years ago, and we re-connected while I was running ezPBJ, a quality and compliance software for skilled nursing facilities.  After founding, growing and exiting ezPBJ, I saw how my customers could use a solution like SafeKeeping, and joined the team.

Not long after, my aunt and mother both moved to assisted living centers and a pandemic started.  Connecting families worried and stressed about their loved ones isolated in senior care isn't just a job for us, its a purpose.


Don Feige, CRO